We're Established in 2015. Rebuilt with intention. A design studio rooted in restraint, craft, and quiet confidence.

Our Story

What The Funk Wear began with a focus on denim—sourced from export surplus, chosen for its integrity. Our approach was simple: take what is overlooked and craft something timeless. We never followed trends; instead, we created with purpose, finding form in function.

After a deliberate pause, we returned with clarity. With a production space of our own, we took full control of our process and refined our vision. We are now a design studio that creates a curated collection of modern essentials—cargos, wide-leg trousers, tailored shirts, co-ords, and loungewear. Every piece is crafted with care to be worn repeatedly, without losing its value or appeal.

Our Philosophy

At What The Funk Wear, we believe in slowing down.
Our collections are small, intentional, and always built to last. We produce in-house, where every detail is meticulously overseen, ensuring quality is never compromised. We embrace a mindset of quiet luxury—pieces that are refined, understated, and timeless. We don’t chase trends. We create garments that move with you, and with every season, our vision only becomes clearer. Fashion that’s grounded, thoughtful, and personal.

Our Process

All of our garments are produced in-house, where we maintain full control over design, quality, and production. By keeping it small and intentional, we ensure that each piece is made with integrity. Our fabrics are chosen for their texture and longevity, and we take great care in every stitch, knowing that the details matter.

We are committed to producing only what we believe in, and ensuring that every piece serves both function and beauty.

Our Values

Minimal Luxury: Refined, elegant, and always with purpose.
Sustainability: Creating thoughtfully with minimal waste.
Craftsmanship: Every detail matters.
Timeless Design: Fashion that endures beyond trends.